Executive Alignment for Growth-Stage Organizations

WestIntel provides integrated fractional CIO, CMO, and COO leadership to align technology, data, sales, marketing, and operations into a single, measurable operating system. Designed for mid-market companies where growth has outpaced internal systems.

When Growth Outpaces Systems, Complexity Follows

Many mid-market organizations reach a point where revenue grows but internal systems, reporting, and processes do not mature at the same pace.

Technology exists.
CRM exists.
Marketing budgets exist.

But alignment does not.

  • Sales data lives in multiple systems
  • Marketing performance lacks reliable attribution
  • Executive dashboards cannot be fully trusted
  • Salesforce reflects activity, not operational reality
  • Departments operate in silos

Integrated Fractional Leadership - Not Disconnected Vendors

WestIntel provides coordinated fractional CIO, CMO, and COO leadership under a single operating strategy. Technology, marketing, and operations are aligned to measurable business outcomes, not managed independently.

Technology & Systems Leadership (CIO)

We design and align your technology architecture, CRM, data infrastructure, and integrations to support measurable growth and operational clarity.

Revenue & Marketing Leadership (CMO)

We align marketing strategy, attribution, and revenue operations to ensure growth initiatives translate into predictable performance.

Operational Performance Leadership (COO)

We structure processes, KPIs, and accountability frameworks that turn strategy into disciplined execution across the organization.

From Fragmented to Unified

  • A single source of truth across systems
  • Executive dashboards built for decision-making
  • CRM aligned with actual revenue processes
  • Salesforce reflects activity, not operational reality
  • Marketing spend tied to measurable outcomes
  • Operational KPIs with accountability
  • Integrated data architecture that scales

Designed for Growth-Stage Organizations

Our engagements are structured for organizations between $10M and $150M in revenue experiencing operational complexity and system fragmentation.

  • Multi-department operations
  • Multi-location businesses
  • Preparing for scale or exit
  • PE-backed or founder-led growth firms

A Structured Executive Process

1. Diagnostic & Blueprint

We conduct a structured assessment of systems, revenue processes, reporting, and operational workflows to establish a clear executive roadmap.

2. Alignment & Implementation

We redesign and integrate CRM, analytics, and operational systems to reflect how the business actually runs, not how software defaults define it.

3. Oversight & Optimization

We provide ongoing executive-level governance and refinement to ensure sustained operational clarity and measurable results.

If your systems do not reflect how your business actually operates, it is time for executive alignment.

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