Considering a CIO/CMO for hire? Leverage knowledge, insight, commitment, and ownership of a virtual Chief Information or Marketing Officer to gain advantage where your market competitors can’t.
Larger enterprises can accomodate $250,000+ per year compensation for experienced leadership that will deliver appropriate technology and results to help business achieve its goals. Small and medium sized companies unfortunately do not have the luxury of such expense, nor the benefit of such enablement. This management gap is addressed with Virtual CIO/CMO Services (vCIO/vCMO).
Data, system integrations, machine learning, AI, digital and print marketing have become the de facto competitive standards for businesses from small to large. For this reason the traditional IT-centric “keep the lights on” CIO role is being abandoned in favor of a transformational CIO; one that can leverage new technologies effectively. Same is true for traditional print advertising. For a business to remain relevant in a competitive landscape, it must explore and expand on both fronts: competitive technology enablement and contemporary marketing and advertising strategies.
Take advantage of experienced guidance, objective analysis, delegated ownership, and execution of IT/data initiatives.
Embrace business intelligence and analytics with introspective process engineering, operational feedback, and continuous process improvement.
Let data guide marketing initiatives that are rooted in reason and backed by accurate attribution and traceability on overall revenue impact.
Refined in the trenches, these 7 guiding principles are brought to every initiative, project, challenge and have withstood the test of time with repeated success as their ultimate testament:
Over 20 years of Combined Technology and Digital Transformation Experience offered as Virtual CIO Services to Small and Medium Business Community